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Direct Mail Best Practices? knows that Estate Agents are always looking for the next trend that will help market their business better by getting their messages/offers out there.

Though it's easy to get carried away by it all and overlook the basics. So if you are new to direct mail or your previous campaigns haven't been as successful as you would of liked, consider these four best practices to improve your results:

1. Don’t Forget the P.S

Research suggests 90% of recipients read the P.S. first (Source: Siegfried Vogele’s well-known Handbook of Direct Mail), more times than not this is all they will read. Experience supports this long-standing view, and why it features as our number one. Think of it as a summary, to reinforce your call to action and tell your audience why they should act upon your offer. A well put P.S. always improves the response rates. Always.

2. Make the best of the Call to Action

It’s imperative that your offer stands out. It should be clear, simple and concise. Offer multiple ways your audience to respond, be it a phone number, text, website or email address.

3. Design

Clean design that feature well-defined areas for the offer headline and call to action are basics in creating a piece of direct mail. Busy or garish designs can standout, but they kill response rates. If your audience doesn’t know where to look first, its a safe bet it won’t be where you want them to.

4. Bullet-Proof the Copy

Everyone scans direct mail to see if it is relevant to them, so to make it even easier for them and incorporate bullet points to highlight the key benefits or unique selling proposition (USP) of your offer. It's worth remembering it’s all about readability.

For more information on direct mail and our direct mail service, which can give you access to over 43 million data records, simply call on 08450 26 79 79 or click the button below for one of our advisors to contact you to talk more.

We thought we’d see whose eyes wandered down here first!

Categories: General News

Published in: April Newsletter



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