Not so long ago the lettings industry was considered the "poor relative" of estate agency, however, with the impact of the economic climate, lettings and property management are now a force to be reckoned with. Do not be lulled into a false sense of security because one would be a fool in thinking that lettings is the easy option - yes, its dynamic, yes, its challenging, but to provide exceptional service requires a sound knowledge of a range of Statute, excellent customer skills and the ability to manage not only the landlord & tenant relationship, but crisis as and when it occurs - consider the recent floods & the inclement weather. The skill set of exceptional letting agents and property managers is vast.
In recent years we have seen an increase in the demand for rental properties, we have seen agents popping up on high streets all over the country, however, we have also witnessed the agent who wants to differentiate themselves from their competitors and this comes in the guise of affiliation to professional bodies and organisations such as ARLA, RICS, TPOS and NALS,of WANTING to invest in continuous professional development and training, of providing a service above and beyond their clients' expectations. The press criticises the industry on so many levels, yet the good and great should be applauded - agents who make it their business to raise standards- voluntarily.
There are many agents who have considered themselves specialists and professionals from the moment they opened their doors to the public, they are the elite who understood where lettings and property management was headed and if regulation ever comes in (the rumour mill is hard at work with the Welsh Assembly focusing on the Private Rented Sector & the setting up of a Select Committee by Parliament to conduct an inquiry into private rented housing sector as well as Boris Johnson announcing plans for a ‘London Rental Standard’ next year) they will most definitely be well prepared and ahead of the game.
Anyone can open an agency, but it is not for the faint hearted - success lies in the longevity of the relationship with the landlord and the tenant, following processes & procedures, carrying out due diligence and fully understanding exactly what is expected of you as an agent and of your landlord. Watching the industry evolve into a place where people want to forge a career and progress is exciting and motivational. I am fortunate enough to be in that position and I am very much looking forward to witnessing what the next twelve months brings.
A short Biography on Susie and The Guild of Letting Management
Susie Crolla is the CEO of the Guild of Letting Management, an association that focuses on training and professional development in the residential and letting industry. She is also the CEO for the Letting Training Centre where her focus on training and education has lead to her developing the first BTEC diploma in Residential Lettings & Management. Their Advice Line for Property Professionals is a helping hand to their many clients offering legal and advisory support service for professionals working within lettings and property management.
What dezrez has to say about Susie
“Susie has helped bring dezrezPM together, offering advice, identifying best practice as well as ensuring that compliant procedures are easy for a user to implement.”