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News From Dezrez


Welcome to the first dezrez newsletter of 2011. We have some exciting development news to share with you. We will be looking at your advertising options from LCD displays and email marketing to high end, glossy brochures. As well as the usual Top 10 agents & Site of the month.Read on and enjoy.

Brand New Development

We have some new development to show you which we have called myDezrez and it's ready for you to test. Read a blog post we wrote recently and email tom@dezrez.com if you are interested in trying it out!
Click here to read Brand New Development.



Ravensworth Brochure Ordering

Professionally Printed Brochure Designs

Dezrez have worked with Ravensworth for nearly 10 years. How do we integrate? It’s simple! Dezrez produce your details within the system. You proof your property and press print, selecting the quantity and the paper weight you require, as well as finishing requirements like lamination. The document is sent directly into Ravensworth’s print queue, printed and shipped to you that day!

Andrew from Heritage Properties had the following to say about the system

We have used Dezrez for nearly 12 months now, and are getting along really well with the system. We find the digital print solution really easy to work with. Ravensworth offered to design our brochures but we opted to stick with our own designs. Dezrez implemented them into their system and we signed them off. We have a number of options which currently include A4 & A3 window cards as well as A4 2 page detail sheets and A3 4 page. The system gives me the flexibility to add the property, choose a suitable style, select the number I want and place my order. More often than not the brochures are returned next day and we are really happy with the quality. It’s simple! The vendors seem to really like them and it gives us an advantage over many of the agents in our area.

Have a look at a few examples of customers that use the Ravensworth Digital print service.

Heritage Properties 

Lanes Estates

Leese and Nagle

Whitehorn and Guard

If you are interested in finding out a bit more, please get in touch with Darren in our template team or speak to Ravensworth directly



Amazing marketing response rates achieved

An amazing marketing response-rate of 20% to over 60% depending on the messages sent

Case Study: Williams Estates and BriefYourMarket

 

In 2010, the launch of a new partnership between dezrez and email marketing firm BriefYourMarket was widely welcomed by dezrez users. Williams Estates, an award-winning estate agency based in Cheshire, was one of the many estate agents who decided to try email marketing for the first time using the new service. Twelve months on, we thought it was the perfect time to see how they're getting on.

In this interview, Andrew Williams, Director of Williams Estates, discusses his experience of using BriefYourMarket.


Why did you want to try email marketing?

I've always believed a good marketing strategy is key to growing an estate agency business. Like many estate agents, we had a long list of new, old and potential clients on our dezrez database that we knew would generate revenue if we could market to them effectively. Email marketing was the ideal solution - it's fast, direct and very cost effective. We just needed to find an email system that would integrate seamlessly with our existing dezrez system. When the BriefYourMarket partnership was announced we thought 'let's go for it'.


Was the integration with dezrez straightforward?

Yes. BriefYourMarket and dezrez completed the integration automatically - we didn't need to do anything technical. Both systems talk to each other perfectly, which is great because we can focus our attention on the marketing side without worrying about the technical details. The people at BriefYourMarket and dezrez did all the hard work.


Your newsletter looks very professional. Who designed it for you?

BriefYourMarket created the newsletter template as part of the service. We discussed our brand and our website with them and they came back with a design that matched our look-and-feel perfectly. It was great to know that every email we sent would match our other marketing material. Now we just type in the text and the system builds each newsletter to match our brand.


What do you email out to your dezrez database?

The system lets you send out newsletters that contain articles on any subject. We prefer to have a relaxed feel to our newsletter so it's called 'Clicks and Mortar'. We have articles on a wide range of subjects - top tips for selling, mortgage rate news, buying advice - anything that will help keep our customers interested. The newsletter is also great for highlighting specific properties that we want to focus buyer-attention on. My favourite regular feature is a list of our top three properties of the month - it's always interesting to see which customers click through to read more details on a specific property. We are then able to send more information to anyone who has shown an interest in specific properties.


Do you use BriefYourMarket to promote specific services?

Yes. As well as our regular estate agency sales and letting service, we've also used our email newsletter to highlight our 'added value' services such as mortgage arrangement. We're also starting to look at the opportunities for promoting third-party suppliers recommended by Williams Estates, such as solicitors and moving services. This is an exciting revenue-generating opportunity that we'll be exploring in 2011.


Do you have any other plans in the pipeline?

We're currently looking at 'Event-based Messages' too. As a house sale progresses, an action logged in dezrez on a client account will trigger an automatic message to the customer involved – depending on the action, this could be a simple update, or a cross-selling message. This will save us a lot of time and help maximise our cross-selling opportunities. I can't give you too many details though – the plans are top-secret!


You've been using BriefYourMarket for 12 months now, what's the verdict from Williams Estates?

I've been very impressed with the results. Our readership rates are high and BriefYourMarket is driving sales month on month. We're achieving readership rates of up to 60% depending on the messages sent - and best of all we can see who's reading which articles, allowing us to identify hot prospects instantly. We also use the system to publicise our customer testimonials - which always bring a good response. BriefYourMarket is a powerful marketing weapon.




Would you recommend BriefYourMarket to other estate agents?

Yes, definitely. Just don't tell my local competitors just yet – I like to have a head start!


As a final comment, we also spoke to Wilf Lewis, Managing Director of dezrez, about how Williams Estates is using the new service. "I'm delighted with the positive results that Williams Estates have achieved" said Wilf. "The BriefYourMarket integration is proving to be very popular. I'd recommend that all dezrez users see it in action."

For more details on how you can stay in-touch with your clients at minimal cost using

BriefYourMarket, call 08450 26 79 79 or email infouk@briefyourmarket.com and request your free demonstration.

www.briefyourmarket.com

Estate Agency e marketing brochure download

 



Top 10 Agents

Top 10 Agents For January

1. Emsleys - Crossgates
2. Parkers - Hucclecote
3. Redmove - York Office
4. Harvey Robinson - Huntingdon Office
5. The Property Cafe - Bexhill Office
6. Chase Buchanan - St Margarets
7. Owen Lyons Estate Agents - Chelmsford
8. Dobsons Estate Agents Ltd - Head Office
9. Read Maurice - Cheltenham
10. Burchell Edwards - Mansfield

All of these estate agents have achieved this status by consistently using 90% or more of the entire dezrez system. We can monitor your usage of dezrez from our specially designed software, making it possible for us to tailor training specifically for your agency. We can also offer you advice on how to improve efficiency in your estate agency.

We have developed a new report which details your branches usage along with a dezrez % score. Your branch managers should already be receiving these reports, so do let us know if you didn't and we will arrange for one to be sent to you.



Website Of The Month

I am pleased to announce Castles as our dezrez website of the month for January.

Castles’ new website utilises an xml based integration, allowing their web developers to pull live data through to the site, while still allowing them complete control over the design of the site.

The design of the site is stylish and well laid out, with a prominent search box on the home page and important information clearly signposted.

Castles have also made good use of our recently released Customer Login Area (see the “My Castles” section on the site). This allows vendors to log in to see information about their property, such as viewing feedback and their sales progression. Prospective buyers can also sign in to view their property portfolio, request brochures or viewings, and view an applicant report.

 

 



Highly Flexible, Fantastically Professional

Liven up your window displays with our property carousel software. Screenz will update your property displays on the fly, automatically adding new properties to the cycle as soon as they are placed on the market.

Using the latest presentation technology, Screenz enables you to design an eye catching window display, utilising visual effects, animation and even video. However it doesn't need any complicated setup, it works in internet explorer on an ordinary computer connected to the display.

At a Glance

• Live Data - Updates are instantly shown on screen
• Easy to use property carousel software
• Set of property templates included
• A free customizable property template to your liking
• Supports multi monitor displays



Last Month's Most Popular Blog Posts

Here's a selection of our most popular blog posts in December and January. Don't forget that you can register on our Blog and receive email updates.

The snow has come to dezrez

Google Stops Property Search On Maps

"And what is your Parent's financial situation?"

Estate Agents. Beware of what you wish for this Xmas!

A look at the past and a sneak peak at the future




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